Note: I will keep it fairly short since I’ve been slightly overwhelming with everything that’s going on.
What is iTunes Instant?
iTunes Instant is a web-based iTunes search engine that delivers instant music results on a clean interface.
Why did you make it? Doesn’t iTunes already have a search feature?
Yes, the native official iTunes application does provide search functionality for songs, albums, apps, etc. But I think there are two major problems that are keeping people away from using it:
1) The lack of speed. If you use iTunes, you know what I am talking about. The speed (especially on searching) is nothing comparable to the search on web (like Google or Bing search). It is just way too slow. When I originally purchased my iPhone, I was irritated by iTunes’ slow speed because there were always few seconds of freeze/lack every time I was searching for a song/app to download/buy.
2). The clutter interface design. I know Apple is usually doing a pretty good job on cleaning their use interface clean and simple. But I think iTunes (I mean the desktop one, the mobile one is actually fairly organized) is an exception. When you are performing a search, there are too content displaying upfront. You will be definitely overwhelmed once search results are being shown.
So how is iTunes Instant going to solve these problems?
Solutions for problem #1:
a). It is web-based, which means searches and results can be transfered back and forth at a rapid speed, whereas every search within the iTunes native app requires few seconds of waiting time.
b). Using search-as-you-type functionality that searches the term as it’s being entered and show off results automatically on the page. It will saves your time from hitting enter and seeing the progress bar and wait.
Solutions for problem #2:
a). Minimized CSS style. I’ve been a fan of super clean UI, so the site basically contains a title, a text input box, an area to display search results and few sharing buttons. That’s all, I don’t even want to put one of my intuitive background texture on it.
Did Google Instant give you this idea?
Yes and no. I’ve actually had this idea in my mind for a while (reasons listed above). But this *instantization* hype started by Google really makes me believe now is the right time to develop and release it.
What do you think of Google Instant?
As I said to ReadWriteWeb, I definitely see Google is making a big move through Google Instant, not only for their own user/advertising growth, but also they started to lead off a whole industry move toward instant search. And I am sure this trend will continue to grow and grow in the upcoming months.
Woo, I love the app! What can I do for you?
Also, if you know someone who is a blogger, feel free to tell them they are awesome and ask them if they want to check out iTunes Instant!
Again, thanks everyone for using iTunes Instant!